injenuity.co
How Can I Help?
Let’s say you have a business challenge that you’re actively tackling, but feel as if you are missing a piece to get to a solution.
Sound familiar? That’s good news because I love to work with the willing!​
With experience in key areas of business, I’m able to help with a variety of services.
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Starting a new business? You may need help with competitive market intelligence and branding.
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Struggling to get consumers engaged with your business? Perhaps conducting research with them will give you direction.
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Feeling as if your employees are disengaged? You may need to assess the invisible culture and connect with them as brand stakeholders.​
Whatever your need, my approach is the same: Present your challenge. Share your data. Let me garner insight. Together we will architect the solution.
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It’s this unique blend that leads to success. It’s knowing that if your challenge starts with data, we will eventually incorporate creative thinking. And if we start with a creative challenge, we will eventually incorporate data for guidance.
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Ready to harness some collective injenuity? ​
See below for areas of service and examples of the types of work to support each:
Service Categories
Your heart is beating entrepreneur; your gut is wrenching uncertainty; your brain is craving navigation.
I can help: strategy, market analysis, business plan assessment.
Data transformed into actionable insights may be a business’s most valuable asset.
Harness the power.
I can help: research planning, research design, analysis, KPI development.
You create your brand, but those who experience it – end customers and employees – are the ones who own it. Do you see their reflection in your brand mirror?
I can help: strategy, brand development and alignment, customer insight.
There may not be any truly new ideas, but there are lots of new eyes to see them differently.
I can help: strategy, market analysis, concept brainstorming, product marketing.
Just one interesting data point can lead to a novel narrative. How does it apply to my business? What does it mean and where can it lead you in the future?
I can help: articles, white papers, case studies, briefs.
Empowering people to only do what only they can do is how you optimize and align your team. Both the team and the business thrive.
I can help: professional development curriculum building, organizational alignment for talent optimization.
Need a seasoned executive who has experienced first-hand the value of practical creativity? The intersection of data and insights is my passion! I can help: conference speaker, panelist, moderator, podcast guest.
Companies sometimes need help from experienced outsiders who can provide a bit of shelter from the rain.
I can help: industry expertise in gaming, lottery, CPG, retail, market research.