Our story

Different strengths. Shared purpose.

We are driven by curiosity and problem solving.

Our focus

We thrive at the intersection of strategy, research, and analytics. That moment when things click and unexpected clarity emerges from complexity.

That’s ingenuity.

The work is not about systems or platforms, but about helping leadership teams make better decisions and optimize performance.

We relish helping businesses understand the growth power of their stakeholders by applying our background in consumer behavior, market insight, product positioning, and data.

Our lottery and gaming experience adds a practical lens on consumer motivation, incentives, frequency, and gamification when those mechanics can make an experience more useful or commercially effective.

Distinct lenses

Jen and Cameron’s partnership was shaped over nearly two decades in senior leadership at a global gaming and entertainment company generating over $400B in annual consumer sales.

Founder & Principal

Jennifer Welshons

Jen focuses on strategic framing, market perspective, and the decisions that drive growth.

Growth and marketing executive with deep experience across strategy, analytics, commercialization, and transformation.

Jennifer helps organizations connect market insight, product thinking, and execution to drive measurable growth.

Former Chief Marketing Officer, Scientific Games
Leadership across marketing, insights, research, and commercialization
Global industry speaker and recognized business leader
Outside of Injenuity, Jen enjoys writing, she’s a published children’s author, reading, traveling and spending time with family and friends.

Principal, Data & Analytics Strategy

Cameron Garrett

Cameron builds the data, tools, and systems that make those decisions real.

Data and analytics leader focused on turning complex data and AI into practical, commercial application.

Cameron helps clients build the structure required to use data and AI in ways that drive real decisions.

Former Vice President, Analytics & Insights, Scientific Games
Built and scaled enterprise analytics and BI capabilities
Accepted into the Northwestern Kellogg Executive MBA program (Miami)
Outside of Injenuity, Cameron enjoys playing video games with his son, cooking, and traveling.

Together

But it’s not just their complementary expertise that sets them apart. It’s that they have sat in the seats of the clients they serve. They have been the ones responsible for uncovering growth opportunities in complex data, understanding consumer behavior at scale, identifying what matters, and making decisions that drive the bottom line.

Together, they offer clients something rare: through the perspective of experience, they bridge the gap connecting insight to execution and strategy to application.

Shared purpose

We share a common approach to solving complex problems—one grounded in turning complexity into clarity.

In environments shaped by AI, data, and constant pressure to move faster, it’s easy for noise to outpace understanding. We focus on the opposite: creating the structure that allows better decisions to take hold.

Strategy

Define what matters before moving into tools, automation, or activity.

Structure

Create the conditions that allow decisions to hold up in practice.

Clarity

Build shared understanding before scale and speed amplify the wrong things.

Data only creates value when it stays connected to the customer. Insight should deepen how a business understands demand, behavior, and experience—not just how it reports internally.

See how we turn insight into action.

View Our Work